Pou Sheng started operation in 1992 as an integral part of Yue Yuen Industrial (Holdings) Limited, the world's largest footwear manufacturer and a constituent stock of Hang Seng Index. It began with brand licensee business for distributing Converse products in the PRC and later expanded into sportswear retail business.

After years of exploration and expansion, Pou Sheng is now a leading sportswear retailer and distributor in the PRC. Tapping the upsurge in sports ignited by the Beijing Olympic Games, Pou Sheng and its regional joint ventures together operates a total of over 3,200 retail outlets in the PRC, and is the largest sportswear retailer in the PRC based on the number of directly operated retail outlets. Pou Sheng, along with its regional joint ventures, has a presence in most of the major cities across 26 provinces, autonomous regions and municipalities, and is one of the top three sportswear retailers in the PRC, introducing the most stylish sportswear to consumers. The extensive retail network also covers Hong Kong and Taiwan. Pou Sheng's brand portfolio includes leading international and domestic sportswear brands in the PRC, such as Nike, Adidas, Li Ning, Kappa, Reebok, PUMA, Converse, Hush Puppies, Nautica, Wolverine and Umbro, offering customers a wide range of outfits for their workouts as well as fashion with rich sporty touch.

Apart from retail business, Pou Sheng also operates a brand licensee business to act as the exclusive brand licensee for Converse, Wolverine and Hush Puppies, which Pou Sheng is given flexibility in pricing of products, supply chain management, product design, marketing and development, and promotion.

In addition, Pou Sheng possesses strong in-house manufacturing and IT capabilities. At Pou Sheng's Taicang factory, Pou Sheng manufactures for renowned brands solely for sale to its OEM/ODM customers. Pou Sheng has self-developed "ERP" system that seamlessly connects to other in-house developed "POS", "MIS" and "CRM" systems, forming an integrated network together and efficiently provide management with sales, inventory and other critical management reporting data.

Being the largest sportswear retailer in the PRC, Pou Sheng partners with worldwide leading brands to provide sportswear to customers from all classes and of all ages. It is led by seasoned management and possesses strong in-house IT as well as manufacturing capabilities. Pou Sheng also enjoys full support from Yue Yuen, and having Yue Yuen as the controlling shareholder. Though, Pou Sheng will continue to explore the retail market in the PRC independently. It is going to strengthen its position in the PRC by extending retail network as well as seeking favorable investment opportunities, and further develop the brand name of YY Sports by providing high standard customer service, promotions and advertisements. Pou Sheng dedicates to make YY Sports the consumers' prime choice of sportswear in the PRC.